Counting a conversion when a link is clicked using Google Website Optimizer

Posted by Michael Atkinson on August 13th, 2009 in Google Website Optimizer | No Comments »

We recently needed to test the effectiveness of a new landing page. This is a classic A/B test so we used Google Website Optimizer (GWO) to set up and manage the test. Using GWO the way to implement this test is to add the Control script to original (A) page; the Tracking script to both the test pages (A and B); and the Tracking script for the Goal page. When the visitor clicks on the link (or button) for the Goal page, a conversion is counted.

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Typeface.js: Last word not rendering in Internet Explorer

Posted by Michael Atkinson on August 12th, 2009 in Web development | 1 Comment »

Typeface.js is my favourite way to embed custom fonts into web pages. Ideal for making attractive headlines, it’s SEO friendly, relatively lightweight, and unlike solutions such as sIFR it’s quick and easy to implement (and doesn’t require Flash). The one minor-ish flaw is that in most browsers, the user will not be able to copy text.

Whilst testing an implementation of Typeface.js I came across an issue in Internet Explorer. Whilst it renders perfectly - even in IE6 - it was dropping the last word in the heading. The solution is to add a call to typeface_js.renderDocument(); just before the closing </body> tag.

Demo: The problem, the fix.