Four things your landing page must have

Posted by Michael Atkinson on September 17th, 2009 in Landing pages | 1 Comment »

A landing page is the page you go to when you click on an advertisement or search listing. Landing pages are important because they will often be the first time a visitor has seen your site. A common mistake is to confuse landing pages with home pages. If you send traffic from an ad to your home page it’s likely you are getting a low return on investment and experiencing a high bounce rate. This is because home pages and landing pages have different objectives and are used by people in different ways.

Landing pages are difficult to get right. Here we present four things your landing page must have. (more…)

Get visitor feedback with Kampyle

Posted by Michael Atkinson on September 14th, 2009 in Feedback analytics | No Comments »

Analytics software such as Google Analytics help us gain insights into website traffic. By revealing issues such as high bounce rates and low conversion rates you can take steps to make your websites better. But it can be difficult to know what your website visitors think about your website. Visitors can give insights that web analytics cannot. Maybe the website is confusing to use, or it is not displaying properly in a certain browser. Usability testing should eliminate many of these issues, but in practice this is not always possible. You may already offer a feedback form or “how are we doing” link, but without an admin system behind it, it can be difficult to manage and interpret the data. (more…)