Counting a conversion when a link is clicked using Google Website Optimizer

Posted by Michael Atkinson on August 13th, 2009 in Google Website Optimizer | No Comments »

We recently needed to test the effectiveness of a new landing page. This is a classic A/B test so we used Google Website Optimizer (GWO) to set up and manage the test. Using GWO the way to implement this test is to add the Control script to original (A) page; the Tracking script to both the test pages (A and B); and the Tracking script for the Goal page. When the visitor clicks on the link (or button) for the Goal page, a conversion is counted.

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