Four things your landing page must have

Posted by Michael Atkinson on September 17th, 2009 in Landing pages | 1 Comment »

A landing page is the page you go to when you click on an advertisement or search listing. Landing pages are important because they will often be the first time a visitor has seen your site. A common mistake is to confuse landing pages with home pages. If you send traffic from an ad to your home page it’s likely you are getting a low return on investment and experiencing a high bounce rate. This is because home pages and landing pages have different objectives and are used by people in different ways.

Landing pages are difficult to get right. Here we present four things your landing page must have. (more…)