5 SEO quick wins

Posted by Michael Atkinson on April 24th, 2009 in Search Engine Optimisation | No Comments »

1. Identify your keywords

Keywords are the words and phrases that searchers enter into a search engine when seeking information, products, or services. Examples of keywords are “cheap flights” or “luxury hotels”. When identifying keywords it is important that they match with what people search for. People tend to search for “cheap” and not “low-cost”, “luxury” and not “deluxe”.

As a general rule, the longer the phrase, the more specific the results returned will be from the search engine. So “luxury hotels in Hexham” is a very specific keyword phrase.

Having trouble identifying your keywords? Try the free Wordtracker keyword suggestion tool.

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