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	<title>Double Jump Media</title>
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	<link>http://www.doublejumpmedia.com</link>
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	<pubDate>Fri, 06 Nov 2009 15:29:09 +0000</pubDate>
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		<title>Four things your landing page must have</title>
		<link>http://www.doublejumpmedia.com/blog/2009/09/four-things-your-landing-page-must-have/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/09/four-things-your-landing-page-must-have/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 15:00:19 +0000</pubDate>
		<dc:creator>Michael Atkinson</dc:creator>
		
		<category><![CDATA[Landing pages]]></category>

		<guid isPermaLink="false">http://www.doublejumpmedia.com/?p=194</guid>
		<description><![CDATA[A landing page is the page you go to when you click on an advertisement or search listing. Landing pages are important because they will often be the first time a visitor has seen your site. A common mistake is to confuse landing pages with home pages. If you send traffic from an ad to [...]]]></description>
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		<title>Get visitor feedback with Kampyle</title>
		<link>http://www.doublejumpmedia.com/blog/2009/09/get-visitor-feedback-with-kampyle/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/09/get-visitor-feedback-with-kampyle/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 13:17:58 +0000</pubDate>
		<dc:creator>Michael Atkinson</dc:creator>
		
		<category><![CDATA[Feedback analytics]]></category>

		<guid isPermaLink="false">http://www.doublejumpmedia.com/?p=172</guid>
		<description><![CDATA[Analytics software such as Google Analytics help us gain insights into website traffic. By revealing issues such as high bounce rates and low conversion rates you can take steps to make your websites better. But it can be difficult to know what your website visitors think about your website. Visitors can give insights that web [...]]]></description>
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		<title>Counting a conversion when a link is clicked using Google Website Optimizer</title>
		<link>http://www.doublejumpmedia.com/blog/2009/08/counting-a-conversion-when-a-link-is-clicked-using-google-website-optimizer/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/08/counting-a-conversion-when-a-link-is-clicked-using-google-website-optimizer/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 10:18:24 +0000</pubDate>
		<dc:creator>Michael Atkinson</dc:creator>
		
		<category><![CDATA[Google Website Optimizer]]></category>

		<guid isPermaLink="false">http://www.doublejumpmedia.com/?p=142</guid>
		<description><![CDATA[We recently needed to test the effectiveness of a new landing page. This is a classic A/B test so we used Google Website Optimizer (GWO) to set up and manage the test. Using GWO the way to implement this test is to add the Control script to original (A) page; the Tracking script to both [...]]]></description>
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		<title>Typeface.js: Last word not rendering in Internet Explorer</title>
		<link>http://www.doublejumpmedia.com/blog/2009/08/typeface-last-word-not-rendering-in-internet-explorer/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/08/typeface-last-word-not-rendering-in-internet-explorer/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 11:42:14 +0000</pubDate>
		<dc:creator>Michael Atkinson</dc:creator>
		
		<category><![CDATA[Web development]]></category>

		<guid isPermaLink="false">http://www.doublejumpmedia.com/?p=156</guid>
		<description><![CDATA[Typeface.js is my favourite way to embed custom fonts into web pages. Ideal for making attractive headlines, it&#8217;s SEO friendly, relatively lightweight, and unlike solutions such as sIFR it&#8217;s quick and easy to implement (and doesn&#8217;t require Flash). The one minor-ish flaw is that in most browsers, the user will not be able to copy [...]]]></description>
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		<title>Eye-tracking and usability testing with City University London</title>
		<link>http://www.doublejumpmedia.com/blog/2009/05/eye-tracking-and-usability-testing-with-city-university-london/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/05/eye-tracking-and-usability-testing-with-city-university-london/#comments</comments>
		<pubDate>Thu, 07 May 2009 15:33:38 +0000</pubDate>
		<dc:creator>Daniel Martin</dc:creator>
		
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://www.doublejumpmedia.com/?p=116</guid>
		<description><![CDATA[We're always looking for new ways to improve our service and we're delighted to announce a partnership with Centre for Human Computer Interaction Design at City University London.]]></description>
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		<title>Is on-site search failing your business?</title>
		<link>http://www.doublejumpmedia.com/blog/2009/04/is-on-site-search-failing-your-business/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/04/is-on-site-search-failing-your-business/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:18:27 +0000</pubDate>
		<dc:creator>Daniel Martin</dc:creator>
		
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.agdentalconsulting.co.uk/?p=62</guid>
		<description><![CDATA[In a previous post I suggested that website traffic that uses on-site search contributes to a higher percentage of revenue. In other words, if someone is using on-site search they are more likely to buy something. So how can we increase the effectiveness of on-site search?]]></description>
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		<title>5 SEO quick wins</title>
		<link>http://www.doublejumpmedia.com/blog/2009/04/5-seo-quick-wins/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/04/5-seo-quick-wins/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 17:41:29 +0000</pubDate>
		<dc:creator>Michael Atkinson</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.agdentalconsulting.co.uk/?p=83</guid>
		<description><![CDATA[1. Identify your keywords
Keywords are the words and phrases that searchers enter into a search engine when seeking information, products, or services. Examples of keywords are &#8220;cheap flights&#8221; or &#8220;luxury hotels&#8221;. When identifying keywords it is important that they match with what people search for. People tend to search for &#8220;cheap&#8221; and not &#8220;low-cost&#8221;, &#8220;luxury&#8221; [...]]]></description>
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		<title>How important is on-site search?</title>
		<link>http://www.doublejumpmedia.com/blog/2009/04/how-important-is-on-site-search/</link>
		<comments>http://www.doublejumpmedia.com/blog/2009/04/how-important-is-on-site-search/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 15:00:47 +0000</pubDate>
		<dc:creator>Daniel Martin</dc:creator>
		
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://www.agdentalconsulting.co.uk/?p=54</guid>
		<description><![CDATA[On-site search is often overlooked but it can be one of the most important parts of a website.  For e-commerce websites, on-site search is just as important as the hierarchical navigation. But what can we learn about the value of transactions made via on-site search?]]></description>
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