Usability testing & eye-tracking improves user experience
Cashflow Protector, www.cashflowprotector.co.uk
Eye tracking was used in the usability testing to help identify potential issues with the website
Eye tracking was used in the usability testing to help identify potential issues with the website
The redesigned and redeveloped website put the focus on the Cashflow Protector product, and the issues that it solves
“DJM have done a sterling job for us and I have no hesitation in recommending them. They understood our product and, most importantly, they knew how to market it on the Internet. What impressed was they took time to understand our product and the opposition before making recommendations, rather than saying how good they were.”
— Alan Smith, Marketing Director, www.cashflowprotector.co.uk
The brief
Redesign and optimise the Cashflow Protector website to drive more traffic and sales from the website.
The solution
- Redesigned a new site built around target keywords
- Implemented CMS to allow Cashflow Protector to update their website content
- Implemented PPC campaign to attract quality traffic
The tools
- Usability testing using eye-tracking
- Keyword research using Google Adwords
- SEO Competitor Analysis