MVT leads to 148% increase in page conversions
Petra Cycles, www.petracycles.co.uk
“DJM have been instrumental in identifying key improvements in our site, with their split testing we learnt how to increase our checkout ratios and with their layout experimentation we were able to optimise our site, resulting in a noticeable increase in sales without a corresponding growth of traffic.”
— Peter Fosdike , CTO, www.petracycles.co.uk
The brief
Help them develop an understanding of the sites traffic to make improvement to increase the conversion rate to increase revenue from site.
The solution
- Use of Kampyle and 4Q survey tools to capture customer feedback
- MVT of site design to improve conversion rate
- Installation of Google Analytics E-commerce tracking to understand site and segment data.
The results
- Improved page conversion rate by 148%
- Improved Revenue by 168% since work began.
- Site reskin using MVT results
- Identified and targeted most valuable traffic
- Identified and improved problematic pages increasing satisfaction score - see the satisfaction score graphs