SEO and redesign leads to 261% increase in bookings
The Vintage Wedding Dress Company, www.vwdc.co.uk
“DJM helped take my website from obscurity to a top ranking search positioning. They are a crucial part of the continuing development of my business online.”
— Charlie Brear, Founder VWDC, www.vwdc.co.uk
The brief
Double Jump Media worked with The Vintage Wedding Dress Company to redesign and redevelop their underperforming website. The aim was to drive more traffic to the website, and to increase the number of bookings made via the website.
The solution
- A google adword campaign was set up to drive more traffic to the site and to help identify the target keywords
- The website was redesigned and rebuilt to reflect the rebrand; increase conversion rates; and to accommodate the needs of SEO
- The website was optimised for the keywords that VWDC's prospective customers were searching for.
The results
- A 69% increase in traffic
- Number 1 in Google for targeted keywords within in 3 months
- 261% increase in bookings
- 52.3% decrease in cost per booking (Cost Per Acquisition)